Water

Water is critical for life. We use it in our formulas because skin loves water and utilizes it to maintain structure and function. We don't believe in using water to add bulk to our formulas to drive down cost -- we use just enough to create ideal product textures and to allow the water-soluble actives in our products use to deliver their benefits to the skin. Without water, water-soluble actives are useless, making water an important ingredient in many formulations.